Summer Travel Trends: Switzerland & Coolcations Surge

As the guarantee of balmy mid-days and poolside relaxing approaches, most of us find ourselves searching down the most recent promising locations, keeping our fingers and sand-sprinkled toes crossed that we’ll show up before the trick’s out.

Switzerland’s Summer Appeal

Nonetheless, it’s a clear win for Switzerland, with cities Basel and Zurich seeing a huge surge in interest. This is likely an outcome of Switzerland hosting the UEFA Women’s EURO 2025– plus a rise in ‘coolcations’, where tourists escape the scorching temperatures across southerly Europe.

Cheapest and Busiest Travel Dates

The least expensive dates to fly this summertime are Sunday 8 June and Thursday 12 June, while one of the most costly are Saturday 19 July and Saturday 26 July– easily coinciding with the beginning of the college vacations.

Stressy visitors may intend to travel on Wednesday 27 August and Sunday 31 August, currently the quietest days to take a trip during the summer season duration. Friday 20 June and Friday 25 July are the days to prevent, when airport terminals are set to be busiest.

“Climbing prices additionally have Brits looking for means to extend their travel spending plan, and the Summer Expectation reveals that sandwiching the summer season is the secret– flight rates are lower in June, and the least active time to take a trip is late August.”

Expedia’s Summer Travel Overview

As exposing the top trending worldwide and domestic destinations, Expedia’s Summer Travel Overview Report has revealed some intriguing statistics that could conserve tourists money or make the trip as serene as feasible.

Melanie Fish, spokesperson for Expedia, stated, “This summer, the short-haul travel pattern continues as Brits head to locations like Zürich, Basel and Tbilisi, where temperatures are usually cooler. That does not suggest tourists avoid long-haul traveling, though, with Sapporo, Nha Trang, and Cairns trending during the off-season.”

Trending Summer Destinations

Trending destinations for the coming months include the Sardinian city of Olbia, Sapporo in Japan, and Tbilisi, Georgia’s capital– a remarkable destination that is now linked to the UK through straight flights once more, since spring 2025.