Aloft Miami: Bonvoy Points for Top Survey Scores?

Aloft Miami Brickell offered 3,000 Bonvoy points to Marriott Bonvoy members for top scores on post-stay surveys, violating Marriott's standards against incentivized reviews. Marriott Bonvoy Rewards controversy.

If they provided a top score in the post-stay survey, aloft Miami Brickell apparently sent out e-mails to Marriott Bonvoy members offering those that remained there 3,000 Bonvoy factors. Jeff Greenberg/Universal Images Team using Getty Images

“There’s nothing wrong with having some kind of a sweep for those that finish the post-stay study, but determining the sorts of reviews that are eligible for an incentive is simply plain wrong,” the post read.

Per LoyaltyLobby, the body of the email read, “If you occur to obtain a study from Marriott Bonvoy regarding your current go to, we kindly welcome you to share your ideas with us. A perfect 9 or 10 not just motivates our group but likewise aids us continue raising bench in service and friendliness.”

Incentivized Reviews: Marriott’s Stance

Marriott’s inner standards apparently specify that “homes should not provide compensation, rewards, or rewards (including Bonvoy discount rates, points, or facilities) for a particular survey rating or testimonial score,” according to One Mile at once.

If they provided a leading score in the post-stay study, aloft Miami Brickell apparently sent out e-mails to Marriott Bonvoy members supplying those who remained there 3,000 Bonvoy points. Jeff Greenberg/Universal Images Group by means of Getty Images

Aloft Miami’s Bonvoy Point Offer

Aloft Miami– Brickell, a Marriott International property, has actually blasted Marriott Bonvoy compensates participants with e-mails offering 3,000 points for completing a post-stay study– but just to those that award the hotel with the highest possible score, the blog site LoyaltyLobby reported on Friday.